Users will soon have a fresh option that allows them to reduce the volume of artificial intelligence-produced videos appearing in their feeds. This step comes as the platform disclosed that it now features over 1 billion AI videos.
Trial and Implementation
This change is being tested over the coming weeks before a global rollout. This advancement comes amid a increase in content created by AI, driven by new AI video creators.
AI Proliferation Online
Studies have shown that nearly 10% of the quickest rising video streams on a competing service exclusively feature clips produced artificially. A considerable share of this content is considered mass-produced AI material, a phrase for poor-quality, mass-produced content that is often absurd or bizarre.
“We know from our community that many people enjoy content made with AI tools, from digital art to educational videos, and we aim to give people the option to adjust the amount of that, based on their own likes,” said a platform representative.
Scale of AI Content
The platform announced that there are now over a billion videos on its app labeled as made with AI. In total, more than 100 mn pieces of content are submitted to the service every day, making AI-generated material a relatively small percentage of its complete catalog.
User Control Features
Users will be able to decrease or raise the amount of artificial media they view by opening the content preference feature in the app and picking the AI content topic. Other topics that can already be adjusted under the setting encompass current affairs, fashion, beauty, and choreography.
Platform Guidelines
TikTok’s rules mandate users to tag lifelike artificially created content, and it bans malicious fake videos of celebrities or crisis events. Any authentic-looking AI video that is without a tag can be taken down under its terms of service.
Furthermore, the app will henceforth add an AI-generated label to content produced via its proprietary AI systems, or flagged by an industry-wide initiative for identifying artificial media. This step is intended to help prevent users from seeking to circumvent the disclosure requirement.
AI Literacy Programs
The company is also launching a $2m AI literacy fund for experts and organizations to produce educational content about responsible artificial intelligence. This initiative will benefit non-profit groups specializing in educating coding and technology.
Platform Protection
TikTok has supported its moderation strategy, following controversy over intentions to make redundant numerous content moderators in the United Kingdom. It is set to reduce 439 jobs in its trust and safety division in the UK capital, with labor groups and internet security professionals voicing alarm that staff are being displaced by AI moderation.
A senior executive clarified that people-led review would still have a role, but AI can protect employees by removing the most harmful content before it is viewed by humans. TikTok announced a 76% decrease in disturbing and violent content handled by human moderators over the last 12 months due to intervention by its automated systems.
It is vital to integrate people and machines to maintain a secure environment,” the executive stated. “We’ll have staff as integral to the approach, but we further consider it’s very important to minimize viewing of unsafe media as swiftly, which is the area in which a lot of the machine support is making a difference operate efficiently.”
